Industry positionEMMA CNC，founded in 2002, is awarded by the Ministry of Industry and Information Technology of the People's Republic of China: 2022 National Specialized New "Key Little Giant" Enterprise, 2023 Manufacturing Individual Champion Demonstration Enterprise. In 2022 and 2023, Emma is the global championship in the field of smart cutting machines with an average price of more than 50,000 US dollars, becoming a veritable world "hidden champion" in the industry.
EMMA could provide smart cutting solutions for flexible materials for vision, leather, synthetic materials, mass customization, multiply cutters and sample room. With its forward-looking innovation and pioneering R&D capabilities, it has become a strategic partner of smart cutting technology in the era of Industry 4.0 for many internationally renowned brands.
Market LeadershipEmma focuses deeply on the challenges and needs faced by customers, predicts customers' expectations, gathers the wisdom of all employees, provides breakthrough technical solutions, and combines its own advantages (self-owned manufacturing, self-owned equipment, self-owned material, self-owned cognition), leading the industry with cutting-edge knowledge and experience. Formulate technical standards in the global market in multiple fields, create a leading market position in sales, and maintain a leading global market share.
Brand influenceEmma participates in more than 60 domestic and foreign exhibitions/summits/internal exchange meetings of brand owners/regional technology exchange meetings in various industries every year, occupying a clear advantage in many international markets such as South America, the Middle East, and Southeast Asia. From 2018 to 2023 Emma's international business continues to account for more than 55% of the total revenue (average). The continuous investment in marketing activities and brand promotion has made Emma's brand awareness internationally famous and its brand influence is increasing day by day.
R&D Capability EMMA possesses 32 registered core technologies, 124 patents including invention ,practical and appearance and 37 software copyrights. R&D and engineering technicians account for about 30% of the total number of employees and the annual R&D investment exceeds 5% of the annual operating income. EMMA currently has a municipal industrial design center, an engineering center and two R&D centers. Simultaneously develop software and related hardware equipment, making Emma's product technology a global leader in the industry.
Customization capabilitiesEmma plans the data flow starting from top-level design, helping customers start from the design end, integrate information into the production site, and provide real-time feedback to management, reducing errors and ineffective processes, and improving overall competitiveness. Emma's excellent industrial design capabilities can provide customers with choices in shape, color, machine model, and function, enhance the customer's image and make the equipment more integrated into the environment. Over the years, it has provided exclusive machines for many brands in the automotive interior industry (serving Tesla, BYD, etc.), the upholstered furniture industry (serving IKEA, SLEEMON, etc.), and the sports shoe industry (serving Nike, Adidas, ANTA, Li Ning, etc.).
Production CapacityEmma headquarter located in Houjie, Dongguan, covers an area of about 30,000 square meters. The factory covers an area of 43,000 square meters. There are more than 280 well-trained employees, with an annual production capacity of 2,000 sets of equipment. Emma Factory is characterized by digitalization, high efficiency, flexibility and sustainability. It has established a flexible manufacturing system for intelligent equipment that integrates technology research and development, module manufacturing and complete machine production. It can simultaneously complete the entire assembly process of more than 20 different models. The production cycle is twice as advanced as that of international competitors, and sets a new benchmark for the production method of smart cutting system.
Management CapabilityEmma takes serving the top 500 international brands and world-class manufacturers as its core business. The company itself has an excellent management foundation. Since 2018, it has gradually realized the digital transformation of enterprise management, and opened up research and development, production, supply chain, sales, management, All aspects of after-sales are connected in series with the data center: data modules such as Aiyun Sales, Aiyun Service, PLM, ERP, MES, SRM, WMS, etc., to achieve real-time data interoperability and solve the scenario of enterprise data islands. With digital manufacturing capabilities as the core, empower digital capabilities to the upstream and downstream of the industrial chain, and realize a customer-centric full value chain marketing, manufacturing, and service system.
Quality Capability EMMA has established an intelligent manufacturing system that includes parts production, module manufacturing, electronic control installation, final assembly and commissioning. We have an internal control laboratory and a component testing center. High-speed moving parts are processed with micron-level precision to complete related works efficiently and accurately. The quality management system covers the three core production areas of parts, mold components and complete machines, ensuring that the products delivered in each link have undergone several rigorous quality assessments, and the quality runs through the entire production process. Emma has passed "clear production enterprise",as well as ISO9001:2015 quality management system, ISO14001:2015 environmental management system, ISO45001:2018 occupational health and safety management system, ISO10012:2003 measurement management system certification, and all products have passed the EU CE certification.
Service Capability Emma has a high-quality technical application and after-sales service team that accounts for about 25% of the total number of employees. It has established 8 regional direct sales and 18 resident technical service centers in China, and has deployed direct sales in Vietnam, Indonesia, and Cambodia. Emma is working closely with many regional agents, provides timely and high-quality services to customers in more than 40 countries around the world. We can accurately deliver the optimal product configuration and use effect to each customer's application site, and provide customers with the best application guarantee and efficient technical support.
Foresight CapabilityEmma has a forward-looking research and development center, which mainly studies the development trends of the customer's industry and basic research on the development of the industry in the next 3-5 years, grasps the development needs of the customer's industry, and lays out in-depth solutions in advance. We also actively explore cutting-edge technologies such as software integration, super computing power, AI artificial intelligence, visual recognition, unmanned automation, multi-cutting heads, Internet of Things, multi-level sensors, etc. to meet the sustainable development needs of customers.
Supply Chain Management CapabilityEmma implements the concept of green manufacturing and uses its excellent supply chain management and cost management capabilities to vertically integrate and reorganize 10 supply chain manufacturing units in 2024, giving it the ability to control the entire industry chain. Emma works with suppliers to establish a sustainable green supply chain system. Emma has made two major breakthroughs in technology platform and series of products. It cooperates closely with more than 60 suppliers located within 50 kilometers of Emma's headquarters, and can deliver projects in batches on time in line with customers' investment plans, and can deliver projects in a relatively short period of time. Provide customers with satisfactory investment returns at competitive investment costs over a long period of time.
Engineering and technical capabilitiesEmma has a dedicated engineering center and project department, covering basic research on materials, material processing technology, mold design, tooling fixtures, process automation, equipment supporting automation, customized development of exclusive machine models, spare parts upgrades, etc., in order to provide customers with The best application solutions, as well as effective measures to continuously reduce costs and increase efficiency within the enterprise, improve the overall competitiveness of the enterprise.
Looking to the future, Emma sticks to its mission, moves forward hand in hand with customers, and realizes its vision together. Commit to being the preferred digital intelligence partner for global customers, connect people and everything, create prosperous lives and build a better world.
