The subscription service called Cyclon encourages users to return running shoes that have reached the end of their useful life to On in exchange for new products after receiving and wearing running gear. Once the used product is sent back, On will completely disassemble it and make it into new materials, and then make new running equipment.

On will lead the development of circular economy in today's sports equipment industry with this innovative service. Cyclon's paid subscription service encourages consumers to actively participate in On's sustainability plan and promotes the brand's commitment to zero waste.

"Cyclon subscription service not only brings breakthrough new attempts for sustainable development, but also guarantees the promise of continuing to provide consumers with high-performance running equipment," On co-founder Caspar Coppetti (Caspar Coppetti) explained. "Users who complete a paid subscription will be the first to experience wearing these sustainable high-performance running shoes when the product is officially released."

The name Cyclon is inspired by the hurricane weather with powerful cyclones. While reflecting the recyclability of this service, it also represents the huge impact it will bring to the sports equipment industry.

The first product of Cyclon's sustainable development program is a pair of high-performance running shoes that can be recycled as a whole, and it is also named Cyclon. The Cyclon, which is built for running training and competition, weighs less than 200 grams. Its energy feedback and soft cushioning performance are excellent in On's similar products.

“Creating a pair of high-performance running shoes that can be recycled as a whole is a huge achievement and we are extremely proud of it,” said On co-founder Olivier Bernhard (Olivier Bernhard). "But we are more advanced, and we want to prove that sustainability and product performance can complement each other. By participating in this subscription service, runners will gain not only high-performance running shoes that support sustainable development, but also the first experience of On products. Innovative running shoe technology brought by the R&D center."

The new Cyclon running shoes are made of bio-based materials with more than 50% castor bean ingredients. It is not only an innovative flagship product in the field of sports equipment design and sustainable development, but also represents On's determination to reduce the use of petroleum-based raw materials.

"Cyclon is not only an environmentally friendly sustainable development solution, but also a sustainable business model, while continuously bringing innovative running shoe technology to runners," said On co-founder David Allemann (David Allemann) . "While building sustainable product technology, we did not sacrifice product performance, but instead strengthened it."




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