Anta Sporting Goods Co., Ltd. (stock code: 2020.HK; and its subsidiaries collectively referred to as "Anta Group") released an announcement of 2020 interim results. Under the influence of the new crown epidemic, Anta Group, guided by "healthy maintenance, stable growth, and precise management and control", turned crises into opportunities and faced difficulties. In the context of the strong impact of international brands on the market, the group's multi-brand matrix has formed With strong synergy, the Group's revenue in the first half of the year decreased by only 1% year-on-year, leading the industry in the speed of stabilization and recovery; gross profit margin reached 56.8%, the highest level in history; profit attributable to shareholders ranks in the forefront of the industry. Among them, Anta’s main brands are accumulating changes and revenues have reached expectations; FILA’s revenue has grown strongly by 9.4%, leading the industry; in addition to the two main brands, other brands led by DESCENTE have grown by 8.3 %; The Group's e-commerce business has been developing rapidly, with a year-on-year increase of more than 50% in turnover, and the 618 promotion growth rate has reached 78%; FILA, DESCENTE, KOLON SPORT (Kolon Sports) online business income The year-on-year growth exceeded 100%. In the first half of the year, Anta Group had more than 12,400 stores, becoming the sporting goods group with the widest offline coverage in China. It is worth mentioning that although Anta Group’s business has been affected by the epidemic, R&D investment has not decreased, and the proportion of R&D activity costs to revenue has increased by 0.3 percentage points.



Anta Group accelerated reforms in the first half of 2020, reshaped the omni-channel model, and actively responded to the impact of the epidemic. Focusing on consumers, reconstructing "people, goods, and fields", and through deepening digital transformation, promoting rapid online and offline integration, and rapidly advancing a new cloud sales model; through all-person retail, e-commerce live broadcast, celebrity sales, KOL Innovative marketing methods such as grass planting, as well as marketing events such as the release of national flag Olympic licensed products, created the market volume of the group's multiple brands and different bands, and promoted the increase in sales. The group adheres to the development strategy of “single focus, multiple brands, and omni-channel”, explores the omni-channel integration and coverage of various brands, and integrates goods on various platforms through insight into market trends; the group is in R&D, production, supply chain, retail platforms, etc. Strategic adjustments have been made in many aspects, with a strong execution force of the Iron Army culture to build consensus, unified actions, and proactively promote a number of forward-looking changes, focusing on the group's digital strategy and the transformation and upgrading of the Direct to Consumer business model. Under the background of the controllable epidemic situation in China, the improvement of the sports goods market, and the global leading consumer confidence index, Anta Group is confident of achieving its full-year positive growth target on the premise of ensuring high quality.



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